Friday, 17 January 2014

A New British Automaker in the Making

Britain has had a knack for giving birth to small car making businesses for, well, ever since the modern world gave us the automobile, and this tradition continues in our times.

British businessperson and car enthusiast, David Brown, wants to be a part of this story with a new brand that carries his own name, "David Brown Automotive" and which will launch in April 2014, promising "to refresh the classic British sports car, for the 21st Century".

The company won't say what kind of luxury car it intends to introduce in a few months' time, but says that it hired key industry talent for its creation, including a design team led by Alan Mobberley, who was Chief Designer at Land Rover for 19 years, until 2005, with automotive engineering experts, Envisage Group, developing the vehicle for production.

"David has not settled for an update of any existing model," reads a statement from the British startup. "He has commissioned a completely original exterior and interior design, sourced bespoke British suppliers for interior trim and materials and the car has been thoroughly engineered for low-volume production, combining the latest manufacturing techniques with traditional craftsmanship."

The upcoming new model, currently codenamed “Project Judi”, will be made available for sale in limited numbers and is said to combine a "classically-inspired exterior design, with the latest in performance, dynamics, technology".

Founder Brown elaborates: “I wanted all the impact and style of a classic sports car, but with modern capabilities and conveniences. This is what I want in a car, but it’s not something anyone really offers. So, I’ve created it myself.”

The company said it will release further information on the car closer to its launch date.



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