To demonstrate that its Motomaster Eliminator Battery will resist temperatures of minus 40 degrees Celsius (-40 Fahrenheit), retail chain 'Canadian Tire' mounted the battery on a pickup truck made of blocks of ice.
The truck was built by Hensall, Ontario-based Iceculture, a company specializing in ice sculptures, using a real truck chassis and running gear. The team then welded the suspension solid and used 11,000 pounds (4,989kg) of blocks of ice to shape the bodywork.
What’s interesting about the ice pickup truck is that it’s drivable – or at least it was before it melted…
On December 12, 2013, the truck set a world record for “the first self-propelled ice creation to drive”, covering a mile (1.6 kilometers) at an average speed of 20 km/h (12.4 mph).
Scroll down to see the commercial and then to watch an interesting behind the scenes documentary on how the truck was built. There’s also a video of the truck’s testing, another of its world record attempt, and, finally, a reverse video of it… melting.
By Dan Mihalascu