Thursday, 26 December 2013

Robocop Fights Drink-Driving in NHTSA’s New PSA

Robocop has landed a leading role in National Highway Traffic Safety Administration’s (NHTSA) new anti-drinking advertising campaign. Aimed at discouraging drivers from drinking and driving, the campaign is called “Drive Sober or Get Pulled Over” and cost some $7.5 million (€5.5 million).

In the first ad featuring Robocop, the superhero finds drunken drivers and pulls them over. “Be ready to move in on my request,” Robocop says and then asks a driver to drop the keys. “I’d put those down now if I were you.”

The commercial also features actors Samuel L. Jackson and Joel Kinnaman, as well as clips from the Robocop science fiction action movie, opening in theaters on February 14.

By Dan Mihalascu


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