It may wear the triple-stripe "M" badge on its fenders, but please do no mistake the new BMW 760Li M Sport Bi-Turbo Special Edition for a real "M" model because it isn't.
Revealed in front of Saudi Arabia's "fashion elite" during a special expo named "You are the Queen" (we'd like to believe it sounds better in Arabian than in English…), the 760Li M Sport is an individualized version of BMW's top saloon offering made exclusively for the Middle East.
At the presentation of the car, Toni Yazbeck, Head of Marketing at BMW dealer Mohamed Yousuf Naghi Motors, said: “High-end fashion is about design perfection – an ethos that mirrors BMW. It is therefore fitting that we choose the ‘You are the Queen Expo’ as a platform to introduce the exclusive BMW 760Li V12 M Bi-Turbo, a vehicle that is a byword for luxury, elegance and innovation.”
The special edition model retains the regular 760Li's 6.0-liter twin-turbocharged V12 mill with 544PS (537hp) adding a raft of bespoke styling elements and colors starting with a choice of eight BMW M exterior shades named after some of the world's most famous tracks, such as Monte Carlo Blue, Silverstone II and Imola Red.
An M Sport aero package and 19 or 20-inch alloy wheels with double spokes, along with the aforementioned "M" badging and shadowline (or chrome delete) kit, complete the exterior revisions.
Inside, most of the interior is covered in soft Nappa Oyster leather available with orange, blue, red or black contrasting M color stitching and BMW Individual Piano Black wood trims.
BMW did not share any information regarding pricing or the number of cars it plans to build.