The Volkswagen group has just announced that sales of diesel cars in 2013 in the US have exceeded the 100,000 mark. The figure includes both VW- and Audi-branded models ranging from the familiar Jetta TDI to the puffed-up estate that is the Audi Q7, and everything in-between.
Scott Keogh, Audi of America president said “The past year has shown that American consumers clearly recognize the benefits of clean diesel TDI vehicles,” adding that “They understand now more than ever that this is a technology delivering real answers to society’s concerns about fuel consumption and greenhouse gas emissions without compromises.” Some studies prove him right.
Moreover, the people’s car (brand) is also quite proud of selling 75 percent of all passenger diesels in the country; it now offers 12 distinct options (7 of which are VW-badged), and since they were among the first to propose the concept to US buyers back in 1977, they also have a head start when it comes to image.
By Andrei Nedelea