While not a first in any way, as we've already seen production cars like the latest Mercedes-Benz S-Class and Cadillac CTS boast all-digital and customizable instrument clusters, Audi was still able to draw the media's spotlights on its next generation TT's cabin at the 2014 Consumer Electronics Show (CES) in Las Vegas (January 7-10).
The sharp looking dashboard does away with many controls to reduce the clutter and (supposedly) improve ergonomics, but the main reason why it captured our attention is the 12.3-inch TFT that replaces not only the traditional instrument gauges, but the center console MMI infotainment screen as well.
If you're worried about the huge 3D navigation map seen in the press photos drawing your attention away from the road with its bright colors, the all-digital instrument panel allows the driver to switch between different modes, showing, for example, virtual gauges in a choice of sizes.
It's worth noting that the graphics on the TFT display are enabled through an Nvidia Tegra 3 processor chip.
The way the industry works, it's only a matter of time before fully-digital displays make their way down to more affordable mainstream models.
For now, take a video look at the 2015 Audi TT's dashboard in a selection of clips we found on YouTube from a number of sources including CNET and Autobild magazine.