Thursday, 19 December 2013

Mercedes-Benz Strikes Back at Jaguar with Photo Ad!

The friendly advertising rivalry between Mercedes-Benz and Jaguar that erupted after the later made fun of the former's chicken spot in its own video continues, and as Mr. Ronald would say, we're loving it!

So, after the Jaguar ate the chicken in the British firm's commercial (see all videos below), Mercedes quickly responded with this print-like ad on its FaceBook page with the following comment:

"Jaguar is proud of their cat-like reflexes.#IntelligentDrive helps ensure they can stay that way."

The ad itself reads, "Because cat-like reflexes aren't fast enough. The PRE-SAFE brake".

We're hoping that Jaguar replies and continues this harmless, but no doubt amusing and beneficial advertising for both brands, especially with the younger crowds. Perhaps BMW, Audi, Cadillac or Lexus can jump in with their own ads…

We tip out hats to Rok for the heads up!



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